Hey e hoa, WTF is 'Ow'?
This blogger is totally ignorant
(Okay so this is about literature)
(Maybe this should've gone in the 'Infuriati' section)
FWIW 'e hoa' means 'you' in Maori (and its pronunciation runs something like 'eh hore' but when you speed it up and run the vowel sounds together the pronunciation gets to sound more like 'Ow' - but that's no excuse for perpetrating this nonsense)